Try using custom tabs on your Video page. When you first create your business Video page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
Make good use of Video Insights. You should visit this feature on a weekly basis to get an idea of how many people you reached out to. You will be able to get detailed numbers for each updates as well as a weekly number of uses you reached out to.
Think of Video as a dialogue. A lot of people when they begin Video marketing, talk AT their audience. You need to talk WITH your audience. Feel like you are having a conversation with them, not like you are announcing things to them. Remember, Video is a social medium. You need to be social.
Make sure to give someone incentive if they "like" your page. Likes are a good way to raise the profile of your page. Giving a gift in return is good marketing. It is something that you can give to everyone or offer a sweepstakes. If you give them something they desire, they'll easily click "like" for your page.
Video is no longer a free marketing tool. As the site has evolved, it has made it ever harder to reach your target audience. Not only is it now overpopulated with your competition, but it is also overwhelmed with status updates by the millions of accounts. For most businesses, the only way to get seen today is to hire help, so consider that as an option.
Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products
You should consider hiring someone to handle your Video marketing strategy. Video has become very competitive recently due to its high rate of use, and because of this it can be hard for an amateur to create a quality page his comment is here that can stand out. If you do not feel comfortable on Video this is probably your best bet.
Respond to your fans. Remember Video is social! Your fans have begun following you because they are interested in what you have to offer. They want to communicate with you. If they are writing questions or having a conversation, get involved back. Answer those questions and get in the conversation. It'll build a lot of loyalty among your followers.
Many different kinds of people use Video. This means that there is an excellent chance that you'll get results if you launch a proper marketing campaign on Video. Apply what you've just learned, and see where that takes you.